Apple products are valued higher than other company’s products across world and the reason for the same would be the brand value and reputation created by Apple Inc.
There are many products like laptops, desktop, mobile, I-watch and I-pads in the market which are more popular among customers.
There are segments of people who buys apple products and would always wish to stick to the products till their lifetime and this is due to the strategy of Apple Inc to focus more on switching cost which will prevent customer from switching to another brands. The brands like samsung, sony and google are the key competitors of apple products which is perceived with different strategies in the market.
Steve Jobs has his major contribution towards the success of Apple inc, with his forecast on technology and customer’s expectations, company has well placed in the market and also in the heart of the customer